Organic Marketing Challenges

The fashion apparel e-commerce brand faced significant hurdles in its organic marketing efforts, which hindered overall growth and performance. A primary issue was the lack of organic traffic, resulting in lower engagement and sales. Poor search engine rankings meant their products and content were not appearing prominently in search results, limiting visibility and reducing the chance of attracting potential customers. Additionally, the website had several technical issues, such as slow load times and poor mobile responsiveness, which negatively affected user experience and SEO performance.

• Organic Traffic
  The fashion e-commerce website struggled to attract sufficient organic visitors, leading to lower engagement and sales. The lack of traffic was a significant barrier to reaching potential customers and achieving desired sales targets.
• Sales
  Low organic traffic directly affected sales, as the apparel e-commerce brand was unable to convert visitors into customers effectively. The need for a boost in organic sales became a top priority to ensure sustainable growth.
• Ranking
  Poor search engine rankings further amplified the fashion’s brand’s challenges. Their products and content were not appearing prominently in search results, limiting visibility and reducing the likelihood of attracting organic traffic.
• Website Issues
  Technical issues, such as slow load times and mobile responsiveness problems, hindered the user experience. Additionally, content-related issues, including thin or duplicate content, negatively impacted SEO performance.
• Keyword Diversification
  The brand’s keyword strategy lacked diversity, focusing on a narrow set of keywords. This limited their reach and prevented them from capturing a broader audience interested in their products. Expanding and diversifying keyword targeting was essential to improve search visibility and attract more potential customers.

Paid Marketing Challenge

The brand faced several significant challenges in its paid marketing efforts, particularly with its PPC campaigns. These challenges included:

• PPC Sales
  The PPC campaigns were not generating the expected sales, resulting in a lower return on investment (ROI). Despite substantial spending, the conversion rates remained low, indicating that the ads were not effectively persuading users to make purchases.
• Setup
  The initial setup of the PPC campaigns lacked optimization. Issues included poorly structured ad groups, incorrect keyword matching, and inadequate bid strategies, leading to higher costs per click and reduced overall effectiveness.
• Targeting
  Poor audience targeting meant that ads were being shown to less relevant users, reducing engagement and conversions. Without precise targeting, the campaigns failed to reach potential customers who were more likely to be interested in the fashion apparel products.
• Product Feed
  Problems with the product feed, such as inaccuracies and lack of updates, further hindered campaign performance. Incorrect product information and outdated inventory led to user frustration and missed sales opportunities.

Criteo Ads

Criteo ads presented additional challenges. The retargeting campaigns were not effectively reaching past visitors, leading to low engagement and conversion rates. The brand struggled with optimizing these ads to ensure they were tailored to the right audience segments. Improving the performance of Criteo ads required a comprehensive review and adjustment of targeting strategies, ad creatives, and bid management to enhance their overall impact and drive better results.