Meta Ads, formerly Facebook Ads, are very important for businesses aiming to reach a large audience. With 3.07 billion active users in 2025, Meta advertising offers great targeting options. Facebook ads optimization is the continuous process of optimizing your ad campaigns to better performance and it helps you improve engagement, increase conversions and lower costs. […]
Author: Jignesh Gohel
Jignesh Gohel is a Founder and Digital Marketing head at OLBUZ (Google Premier Partner Agency 2023, 2024) and India's leading travel portal TheIndia. With over 18 years of experience in digital marketing Jignesh has helped many large, medium and small businesses to grow multi-fold.
Do you own a Fashion eCommerce business? are you looking for proven marketing strategies to build profitable fashion eCommerce brand that can generate steady and positive ROI? you are at right place! In this article, I will share proven eCommerce marketing techniques based on my decade of experience working with leading D2C and B2C fashion […]
With the rapidly transforming digital landscape, modern dental marketing has become more competitive, and no one wants to fall behind their competitors, right? To stay strong and competitive, you need robust dental marketing strategies for your dental practice. Currently, social media, digital marketing, and online brand reputation management have become quite important. This is because […]
Are you an ecommerce business owner? Are your product descriptions persuasive enough? Do your product descriptions transform visitors into consumers? Or do they just offer information about your products? The biggest and most common blunder most copywriters often make is describing services or products rather than selling those with descriptions to their target audience. So, can you […]
In 2025, eCommerce businesses must know and utilize the latest ecommerce marketing strategies in the right way to stay ahead. Meta’s algorithms now focus on personalization, interactive ads, and AI-driven insights. Meanwhile, Google is rolling out new SERP changes every day, making it harder and harder to stay updated with the latest tactics that work […]
Are you a tour operator? hotel or resort owner? travel destination promoter, taxi service providers or associated with the travel industry? If yes, then you might be thinking about these questions for sure: By the end of this article, you’ll learn how to create a perfect content marketing strategy for the travel and tourism industry. […]
![Key Advantages of Running Shopping Ads [Google and Bing]](https://www.olbuz.com/wp-content/uploads/2024/08/shopping-ads-scaled-1.jpg)
In the dynamic realm of eCommerce, standing out is essential. As a dedicated business owner, you’re likely investing a lot of effort into managing inventory, improving product quality, and expanding your team. But have you considered the impact of online advertising? According to Sellers Commerce, global eCommerce sales are expected to reach $6.3 trillion by […]
Picture this: you’ve attracted shoppers to your online store, they’ve filled their carts, and just before completing the purchase—poof! They disappear. This frustrating scenario is called cart abandonment, a major hurdle in eCommerce. To boost sales, mastering the checkout process is key. Let’s explore the reasons and understand some proven strategies for streamlining your checkout […]
We Did It Again! AdToRise Earns Back-to-Back Google Premier Partner Status! We are incredibly excited to share that AdToRise, the Media brand of OLBUZ, has been named a “Google Premier Partner India 2024” for two consecutive years! This recognition is a huge honor, and it validates all the hard work our team pours into every […]
Do you know that it took almost 10 years for Amazon to make it profitable online business! Yes, Jeff Bazos launched Amazon back in July 1994 but they achieved first yearly profit in December 2003 (Refer given source). Amazon survived after dot com burst and became a giant player in online sales business. Thousands of […]
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