Opinions always matter when one is about to spend money on a product or service. According to the Google Data, mobile searches for “product review” has grown around 35% in past two years. Here buyers want to understand what people are saying about a brand before purchasing it online. This is very similar when we […]
Author: Jignesh Gohel
Jignesh Gohel is a Founder and Digital Marketing head at OLBUZ (Google Premier Partner Agency 2023, 2024) and India's leading travel portal TheIndia. With over 18 years of experience in digital marketing Jignesh has helped many large, medium and small businesses to grow multi-fold.
Google adwords optimization is not just a process but it is an art! If you are not optimizing your account regularly, you will end up looking potential business and tremendous market share. Recently, Google unveiled a bunch of new AdWords features to aid you with a stellar performance in every single paid search campaigns. Today, […]
Out of billions of people who make resolutions at the beginning of every year, approximately 9 percent achieve their goals. Most people set goals that they unconsciously believe are unattainable. Some of the Social media marketing agencies fall in the same category because their marketing strategies are too broad and impractical. You should implement proper social media plan […]
Do you own a store at Amazon, Flipkart, Snapdeal or any other eCommerce marketplace website? Not getting sales as per your expectations? Here you will learn how to increase sales by following these simple yet effective ways followed by big brands online. The e-commerce industry is booming greatly in India over the past few years. […]
Are you an eCommerce brand and looking for selling products on Instagram? During our research, we found that many people want to purchase the products shared by brands on their channel, but how? Here I will show you the way to use tools & services with your Instagram channel that will help your audiences to […]
Search Engine Optimization has gone stricter after the introduction of Google Algorithms like Penguin and Panda. I have seen many bloggers and websites have seen sudden drop in traffic due to manual or algorithmic penalties by search giant Google. There are still several websites that have not been able to stand up to the new updates […]
eCommerce is my favorite subject and when it comes to conversion optimization, I enjoy working on usability testing part to increase the conversion rate of the website. Recently I privileged to participate in EcomChat which is an ecommerce & digital marketing networking group comes together every Monday for a live twitter chat. Last Monday, the topic was […]
Acquiring new customers has never been easy, especially when you are a new brand in the market. Further, with the help of technology and spreading awareness among customers, selling a product required a lot of research and promotional creativity. A few decades ago, marketing was all about printing a few ads and banners for the […]
We have been managing paid advertisement campaigns for many clients and Facebook ads is one of the most effective source of paid traffic. Recently Facebook has launched Facebook Canvas Ads, the new ad type with some amazing visual facilities. To test the performance of this ad type, we created and optimized few campaigns and the result […]
Flipkart is India’s #1 retail merchandising platform with around 44% market share which attracts sellers from all different categories to sell their products. As per the recent news Flipkart is expecting to boost its GVM to $10 billion by March 2016 and as rightly put forward by Mr. Mukesh Banal, the head of commerce at the company, “There is […]
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