Migrating website isn’t an easy task. It comes with various issues related to technicality, design selection and management challenges as well. There were challenges like 404 Errors and Broken Links which should be solved such a way the existing organic presence must not hampered. Migration also accompanies fear of dropping Organic Traffic & Rankings with Crawl Errors. It similarly changes URL structure of over 30K landing pages.

As the company was using paid marketing, it was biggest challenge to streamline all campaigns and adgroups with newly created URLs.

Here is the list of few key challenges we encountered:

• Over 20K products + 1000s of content pages
• Sustaining Organic Traffic & Rankings
• Complete the transition on time
• Keeping the same URL structure or proper implementation of 301 redirection
• Minimizing the 404 Errors and fixing broken Links
• Re-configuration of Google Ads & Google Search Console
• Monitor External Links (Repair Broken links)

The experts at OLBUZ quickly explored traffic statistics and list out the days and hours when traffic was minimum. The team even assessed the sales data as the primary goal was not to disturb sales. It listed out some imperative targets to be followed before migrating website like pausing all paid marketing campaigns, restricting Online Activities from where the highest traffic used to come i.e. Social Media Marketing. Putting stop to the emails and linking marketing to the major platforms. Monitoring all landing pages with URL’s on Pay Per Click platforms by taking whole account backup of all paid marketing platforms though later we matched up all to the campaign’s landing page URL.

Checking Image URL’s for product’s Ads as there were thousands of products available on eCommerce portal. This was one among the major challenge for us proper redirection of image or product URL’s. The team was also running the Google Ads shopping campaign, so after new URL structure, we had to regenerate shopping feed & quickly fixing the campaign.

The final challenge was repairing existing backlinks which was essential in terms of SEO perception. Hence we make sure that all the external backlinks lands on right page and not shows 404 pages. The expert team at OLBUZ dealt successfully with all the challenges in-hand.