Srees Tours SEO Case Study

485%

Clicks Increased

14%

Leads Increased

338%

Traffic Increased

20%

CPC Decreased

About SreesTours

Running Tours & Travel agency? Struggling to get the online leads? Well, here is the complete case study explaining how OLBUZ team helped Kerala based Tours & Travel agency to boost the online traffic & leads. India is a beautiful country with lots of travelers in each of its states under every age group with various areas and reasons to travel. Some travel with family, some with friends and there are also some who travel alone.

Though every Indian state has something to offer to its travelers, Kerala remains one of the most loved tourist destinations. The attractive natural beauty and soothing environment of the Indian state Kerala pull many vacationers every year, both from India and abroad. Regardless of the season, Kerala sees a regular footfall of travelers year-round. This has created a significant opportunity for the tours and travel marketing industry in the state. Many travel agencies or companies have entered the business, offering complete Kerala Tour Packages. However, many tour and travel agencies have tried various methods to generate leads, but beating their competitors in the digital world remains a challenge.

Few tours & travel agencies are still relied on old traditional Advertisement methods and others are improving their presence digitally. Thus there is a cut-throat competition among all the travel companies working in the market. But, only the best wins the competition, and behind the very best person/company, there is someone better than the best and experts.

This case study will discuss a travel company named Srees Tours working in Kerala. The focus is on the problems regarding the online marketing and promotional activities so as to attract holiday planners towards it and how with the help of OLBUZ, they managed to acquire the prominent market share.

Client

Srees Tours

Location

Kerala, India

Date

October 27, 2023

Project Introduction

Established in 2012; Srees Tours & Travels is a travel company that is run by Mr. Sree Kumar an Ex-Army man, who served Indian Army holding the Defense Wing of Indian Embassy, Stockholm, Sweden from 1984 to 2004. The army background has an impact on the business as well. Srees Tours & Travels is decidedly devoted to serving its customers with utmost excellence and quality for various Kerala Tour Packages. The company does not believe in compromising with the services offered. With the expertise in planning and knowledge of entire state, the company under the leadership of Mr. Sree Kumar was offering the best and affordable Kerala Tour Packages for couples, corporates, friends, and family. The company was committed to providing every customer with the best hotels and taxi drivers to make their holidays comfortable and enjoyable.

In spite of the complete devotion to the business and serving customers at the best level, specific issues were hindering the success of Srees Tours & Travels. It is then; they contacted OLBUZ Consulting to help them with the maximum reach and increasing business opportunity through online business.

Results For SreesTours Travel Agency

CPC Decreased

0 %

Traffic Increased

0 %

Leads Increased

0 %

Clicks Increased

0 %

Initial Challenges

For every business; having the best services is just not enough to capture the market, the business must have adequate customers knowing and preferring it among its competitors, and the business must be easily recalled as and when needed. For this, the business needs to have a broad reach among clients. In the era of online marketing and selling, businesses must have a website that is widely active and readily updated with the decent user interface.

No Responsive Website
Digital presence was very low
Organic Traffic was decreasing
No proper keyword research on pages
On-Page / On-Site optimization wasn’t done
No paid marketing campaigns
Social Media Optimization = NIL
Lead generation form was not optimized
No proper call to action
No customized tour packages
Competitor research was ZERO

Facing similar challenges for your business? Contact Us!

Facing Similar Challenges for Your Business?

Let our Marketing experts help!

Solution:
Opportunities / Initial Results

Content Marketing

The OLBUZ team scheduled to post two articles per month on the website with different topics and targeted keywords. It was also planned to publish two articles on related tourism site and portals. It resulted in increasing awareness and attracting travelers to Kerala. We have prepared our own content marketing checklist to make the best strategy for Srees Tours. We have focused on quality and unique content only and make sure that the content helps end users as well. We have picked up the topic from online forums like Quora, Social media channels and also consulted with client to know what kind of things tourists searches on Google and fails to find the information.

Paid Marketing

The OLBUZ experts planned to execute paid marketing campaigns on Google Ads besides with restricted budget and Geo Location. OLBUZ ran the digital marketing campaign for Srees Tours & Travels and also implemented E-mail marketing to reach the maximum audiences possible. Timely and regular information about different tour packages and holidays plan were shared through these emails. The idea was to create a buzz in the minds of those who love to travel and frequently plan to travel.

Upshots / Results

With constant efforts and proper planning, the experts at OLBUZ succeeded in delivering Srees Tours & Travels the positive and productive results that they were looking for to win over their competitors. They achieved the followings:

Overall Traffic/Leads/Clicks Increased

As you can see that OLBUZ team’s efforts paid off and the overall traffic/Leads started increasing slowly. Srees Tours started getting amazing traffic from all sources including Organic, Social, Google Ads and Referral traffic.

PPC – Google Ads Results (2019 Vs 2018)

20% Google Ads CPC Decreased
338% Google Ads Traffic Increased
284% Google Ads Cost Increased
385% Google Ads Clicks Increased
14% Google Ads Leads Increased

*These are the stats from 2019 Vs. 2018 (1 year) Comparison.

Google Ads - Cost Per Click (CPC)

Google Ads - Traffic

Google Ads - Leads

Google Ads - Clicks

SEO Results (2019 Vs. 2018)

500% Traffic Increased
842% Goals Increased

SEO - Organic Results

Organic Reviews Improved

Organic reviews augmented in Local listing and from third-party websites.

Thus, Srees Tours & Travels is now making profits and functioning prosperously in Kerala serving the customers and tourists across India and globe. All this has been possible with the help of OLBUZ experts and dedication in making the Srees Tours & Travels the best among all. Remember, there is a lot more than Social Media that you can use.

*If you are a Tour Operator or Tour Agency and looking to optimize your paid marketing campaigns, we are here to help.